Pacific Viniculture has assembled the industry’s best to develop one of the finest vineyard properties and growth wine projects in the state. The combined expertise of our world-class team instills confidence in investors and our ability to consistently generate long-term value on their behalf.


Allen Shoup is widely recognized as one of the founding fathers of the Washington wine industry. He spent 20 years building Chateau Ste. Michelle and its affiliate wineries, serving as the company’s CEO for 17 of those years. Currently, he is managing partner of Long Shadows Vintners, a company he established in 2002, and his wines have enjoyed exceptional acclaim. He is also a managing partner of The Benches at Wallula Gap, a spectacular 650-acre vineyard in the Horse Heaven Hills, purchased by Shoup and a small investor group in 2008.

Allen began his wine career in Modesto, California as a marketing director for Gallo. He joined Chateau Ste. Michelle, then a small, unnoticed winery in Woodinville, Washington in 1980. While CEO of Chateau Ste. Michelle, Allen developed such well-known wines as Columbia Crest and Domaine Ste. Michelle and led Washington State from a 4,000 acre region of unsung vineyards into a world-class 30,000 acre Columbia Valley appellation. Under his leadership, company revenues grew from $5 million to $175 million. As Chateau Ste. Michelle CEO, Allen also initiated joint ventures that brought Tuscany’s Piero Antinori and Germany’s famed Dr. Ernst Loosen to Washington. Out of these partnerships came Col Solare, a luxury wine styled in the Bordeaux tradition, and Eroica, a wine credited with sparking a Riesling “renaissance” in America.

Allen currently serves on the Washington Wine Industry Foundation board of directors. He is founder of the Washington Wine Institute and the Auction of Washington Wines. He helped create the Washington Wine Commission and was instrumental in organizing the American Vintners Association. He has served on the California Wine Institute Board, the Century Council, the Presidents Forum, and many other industry associations as well as on the board of several prominent Seattle-area visual and performing arts groups.

He and his wife Kathleen make their home in Seattle.


Peter Holland comes from an impressive background of tech industry leadership, operational and investment experience. Peter is the current CEO of Hivemine LLC, and previously served as CEO and President of InfoMove, Inc. He has had marketing, product and executive leadership experience at high-profile telecommunications companies and multiple startups. He was a Founding Member and President of the Young Entrepreneur’s Forum in Seattle, and holds a B.A. in Economics from the University of Washington.


One of the founders of Kelley Goldfarb, Steve is an attorney who specializes in business law, including formation issues, raising capital, debt financings, mergers and acquisitions, contracts, employment matters, strategic initiatives and technology issues. He is an experienced executive with more than seven years of CEO-level management experience, rising through the ranks to eventually run one of the Northwest’s largest and oldest privately-held companies.

Steve received his undergraduate degree in Finance, magna cum laude, from the University of Puget Sound and his law degree from the University of Notre Dame Law School as an honors student. He currently lives in Seattle with his wife and four children.


Andy Den Hoed has led a life dedicated to working the land, at home in a line of lifelong farmers. He and his brother Bill are most comfortable when they are out in the elements tending the vines and working with the soil. Andy believes in the magic of the smell of freshly turned earth, and finds watching new life push forth from the ground truly gratifying. It is this deep and abiding passion for his work that drove him to serve the Washington wine industry not only in a tactile sense, but on boards and committees, and through hours of volunteer work.

Andy and his brother are widely recognized as being innovators in Washington’s wine industry. With 1500 acres under their care, they have experimented with different methods of growing, and presently run the first and only biodynamic vineyard in Washington State.